This is the same process the MSM used to dominate print and airwaves, by declaring only them the arbiters of the truth and discrediting the opposition. They claimed to be objective when they were just passive aggressive in the partisanship. If they travel this road, FB and social media will fragment as people simply move to platforms where "the truth" is narrative their side tells. It's already sorta happened as people unfriend each other over politics. This is a step backwards IMHO.
Random rocking beats below.