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Millennials are killing beer now
Posted: Wed Jul 26, 2017 11:06 pm
by nolanvt
Believe me, I'm not the reason!
http://www.businessinsider.com/millenni ... eer-2017-7
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Re: Millennials are killing beer now
Posted: Wed Jul 26, 2017 11:30 pm
by USN_Hokie
My impression is the hipsters are drinking as much (craft) beer as ever.
Shitty rice beer? Yeah, I think people are drinking less of that.
Re: Millennials are killing beer now
Posted: Wed Jul 26, 2017 11:45 pm
by Major Kong
"We view the shift in penetration and consumption trends as driven by a shift in preferences in the younger cohorts," chief analyst Freda Zhuo wrote.
Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.
Penetration 
Is that what it's called now
If the
cohorts want
penetration they'd better start drinking heavily.