Millennials are killing beer now

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nolanvt
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Millennials are killing beer now

Post by nolanvt »

Believe me, I'm not the reason!

http://www.businessinsider.com/millenni ... eer-2017-7


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USN_Hokie
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Re: Millennials are killing beer now

Post by USN_Hokie »

My impression is the hipsters are drinking as much (craft) beer as ever.

Shitty rice beer? Yeah, I think people are drinking less of that.
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Major Kong
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Re: Millennials are killing beer now

Post by Major Kong »

"We view the shift in penetration and consumption trends as driven by a shift in preferences in the younger cohorts," chief analyst Freda Zhuo wrote.

Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.
Penetration :?: Is that what it's called now :?: :mrgreen:

If the cohorts want penetration they'd better start drinking heavily. :mrgreen:
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