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http://www.businessinsider.com/millenni ... eer-2017-7
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Millennials are killing beer now
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Millennials are killing beer now
Fully vaccinated, still not dead
Re: Millennials are killing beer now
My impression is the hipsters are drinking as much (craft) beer as ever.
Shitty rice beer? Yeah, I think people are drinking less of that.
Shitty rice beer? Yeah, I think people are drinking less of that.
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Re: Millennials are killing beer now
Penetration Is that what it's called now"We view the shift in penetration and consumption trends as driven by a shift in preferences in the younger cohorts," chief analyst Freda Zhuo wrote.
Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.
If the cohorts want penetration they'd better start drinking heavily.
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