https://www.cnn.com/2023/03/26/us/digit ... index.html
What’s ‘digital blackface?’ And why is it wrong when White people use it?
Analysis by John Blake, CNN
Updated 7:56 AM EDT, Sun March 26, 2023
by CNN affiliate KFOR took the internet by storm.
CNN
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Maybe you shared that viral video of Kimberly “Sweet Brown” Wilkins telling a reporter after narrowly escaping an apartment fire, “Ain’t nobody got time for that!”
Perhaps you posted that meme of supermodel Tyra Banks exploding in anger on “America’s Next Top Model” (“I was rooting for you! We were all rooting for you!”). Or maybe you’ve simply posted popular GIFs, such as the one of NBA great Michael Jordan crying, or of drag queen RuPaul declaring, “Guuuurl…”
If you’re Black and you’ve shared such images online, you get a pass. But if you’re White, you may have inadvertently perpetuated one of the most insidious forms of contemporary racism.
You may be wearing “digital blackface.”
What is digital blackface?
Digital blackface is a practice where White people co-opt online expressions of Black imagery, slang, catchphrases or culture to convey comic relief or express emotions.
These expressions, what one commentator calls racialized reactions, are mainstays in Twitter feeds, TikTok videos and Instagram reels, and are among the most popular Internet memes.
Digital blackface involves White people play-acting at being Black, says Lauren Michele Jackson, an author and cultural critic, in an essay for Teen Vogue. Jackson says the Internet thrives on White people laughing at exaggerated displays of Blackness, reflecting a tendency among some to see “Black people as walking hyperbole.”
If you’re still not sure how to define digital blackface, Jackson offers a guide. She says it “includes displays of emotion stereotyped as excessive: so happy, so sassy, so ghetto, so loud… our dial is on 10 all the time — rarely are black characters afforded subtle traits or feelings.”
Many White people choose images of Black people when it comes to expressing exaggerated emotions on social media – a burden that Black people didn’t ask for, she says.
“We are your sass, your nonchalance, your fury, your delight, your annoyance, your happy dance, your diva, your shade, your ‘yaas’ moments,” Jackson writes. “The weight of reaction GIFing, period, rests on our shoulders.”
Why digital blackface is wrong
Some may say posting a video of Sweet Brown saying, “Oh Lord Jesus, it’s a fire” is just for laughs. Why overthink it? Why give people yet another excuse for labeling White people racists for the most innocuous behaviors?
But critics say digital blackface is wrong because it’s a modern-day repackaging of minstrel shows, a racist form of entertainment popular in the 19th century. That’s when White actors, faces darkened with burnt cork, entertained audiences by playing Black characters as bumbling, happy-go-lucky simpletons. That practice continued in the 20th century on hit radio shows such as “Amos ‘n’ Andy.”
John Blake is a Senior Writer at CNN and the author of “More Than I Imagined: What a Black Man Discovered About the White Mother He Never Knew.”
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